The year 2023 is knocking on the door and planning for next year needs to be in full swing. Outlining the desired goals for the next 365 days is essential both in the personal area and in the business area, to define the best strategies that will help you achieve these results. When talking about companies, it is necessary to keep an eye on consumer behavior and plan effective strategies that continue to provide business results. To help you with this great mission, we’ve prepared content with everything you need to know about the main marketing trends for 2023. Read on.
Top marketing trends for 2023
Despite the market constantly updating, it is possible to observe some crucial movements and extract insights related to consumer behavior and what bothers them the most. After all, knowledge is power, and being “out of touch” with trends can cause a business to fail.
Build a stronger relationship with your customer
The digital presence is no longer enough, it is necessary to invest in tools that guarantee a better relationship with customers. Invest in software capable of managing and analyzing interactions with customers, in addition to raising their most frequent needs. From this data, it will be possible to optimize profitability, increase your business sales and customize campaigns to capture new customers.
Bet on short videos on some platforms
Creativity is directly linked to business success. Quick and short ideas tend to have a good response from the public. In Brazil, Tik Tok has conquered all ages, being the protagonist of entertainment. During the pandemic, the number of users grew by around 72%. It is worth inserting your brand on this platform. Burger King became the fast food chain with the most followers on TikTok in Brazil due to constant interactions on the platform. Therefore, evaluate which video formats make sense for your company.
Invest in influencer marketing
Influencer Marketing is still on the rise. The influencers market is more mature and consolidated. Brazil is the second country that most follows influencers in the world, according to Nielsen research. Furthermore, according to HootSuite, 43% of Brazilians have already made a purchase motivated by some influencer marketing strategy. But, attention! Be very careful who you choose to represent your brand. The influencer’s content and audience needs to ‘marry’ their brand. It is necessary that the influencer also feel that it makes sense for his own image. To learn more about this strategy, check out a complete content where we show 4 reasons to join influencer marketing.