Always on the lookout for opportunities and market trends, McDonald’s launched in September this year, two months before the 2022 World Cup, a campaign called ”Cola no Méqui” that showcases marketing strategy. This campaign consists, in short, in the sale

The year 2023 is knocking on the door and planning for next year needs to be in full swing. Outlining the desired goals for the next 365 days is essential both in the personal area and in the business area,

Have you ever imagined integrating different sales channels in your business, respecting the particular characteristics of each of the tools and, as a consequence, building a single experience for your customer? Omnichannel is a strategy that enables the integration of